The doTERRA Diamantes Event is held once a year for distributors in North America who have achieved a rank of Diamond or higher. The event provides distributors with educational trainings on how to expand their business by sharing the doTERRA products.

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The name of the event is permanent but each year the logo, color palette and imagery is updated. This year; 2022, the Sr. Director of Marketing wanted me to use textures instead of photography with people. doTERRA is a company that mainly sells essential oils that are sourced from plants, fruits, trees, etc. I used textures that would represented some of the plants that are used to manufacture doTERRA's essential oils. 

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doTERRA's main color palette consists of a purple, gray, navy blue and green. So I wanted to choose colors that would make the branding stand out but that would still represent colors of the earth.